Love this piece, thank you. One small quibble about the differentiation between marketers and publicists: publicity handles reviews, not marketing. I've worked in marketing and PR for 20+ years, and I've found it helpful to say that publicity covers off the free stuff (reviews, author interviews, pitching gift guides and roundups, awards submissions) and marketing covers off the paid stuff + sales-focused presentations (advertising, catalogs, etc.). Of course, the dividing line gets more wiggly all the time. Social can fall on marketing or publicity, trade show appearances are generally a group effort, etc. All that said, this is incredibly helpful and a great general overview of the (many!) moving parts.
Love this piece, thank you. One small quibble about the differentiation between marketers and publicists: publicity handles reviews, not marketing. I've worked in marketing and PR for 20+ years, and I've found it helpful to say that publicity covers off the free stuff (reviews, author interviews, pitching gift guides and roundups, awards submissions) and marketing covers off the paid stuff + sales-focused presentations (advertising, catalogs, etc.). Of course, the dividing line gets more wiggly all the time. Social can fall on marketing or publicity, trade show appearances are generally a group effort, etc. All that said, this is incredibly helpful and a great general overview of the (many!) moving parts.